Macy's IG Launch 2015
Photography: Jenna Gang
Art Direction: Julie Sokol, Sharar Behzad
In the early days of social media marketing, I was thrilled to volunteer to be part of a small team that would lead the way for Macy's. Together we explored cinemagraphs and stop motion and established a poppy, whimsical visual language that would come to define Macy's social media.