Macy's Live Shopping Launch 2021
creative production consulting
styling

In 2021 I joined a cross-functional team tasked with launching Macy's first Live Shopping platform.

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Together with other key stakeholders, we outlined production needs, standardized best practices, and created the visual language of the Macy's Live Shopping experience.

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Macy's Live has consistently exceeded monthly sales plans by more than 200% with a conversion rate approaching 7%.  Its success is a reflection of the shifting landscape of retail marketing, with Macy's at the forefront.  

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