Macy's Live Shopping Launch 2021
creative production consulting
In 2021 I joined a cross-functional team tasked with launching Macy's first Live Shopping platform.
Together with other key stakeholders, we outlined production needs, standardized best practices, and created the visual language of the Macy's Live Shopping experience.
Macy's Live has consistently exceeded monthly sales plans by more than 200% with a conversion rate approaching 7%. Its success is a reflection of the shifting landscape of retail marketing, with Macy's at the forefront.