Photography: Braden Istas, Courtney Kimmey

Art Direction: Ayelet Gat, Ionna Psaroudakis

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For its first major fashion campaign, Macy's Social Media was challenged with bringing Spring Style in alignment with the larger marketing strategy while keeping the approach fresh and the voice authentic.

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On location in Miami, FL the styling team's main objective was to be as flexible and agile as possible while working with two teams of photographers to capture as much content as possible in a short amount of time.

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The result was bright, youthful campaign that reflected the spirit of the season.

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